experts at strategic marketing research

WELCOME TO CAPITALIS

B2b marketing services

We specialise in strategic B2B research - our solutions are practical and effective because what we do is grounded in business awareness and a deep understanding of our clients’ commercial drivers. Our clients receive high-value impact delivered by high calibre people.

complex global projects

We act local but think global. We’re experts at strategic marketing research and have a proven track record of delivering multi-country, multi-language projects for clients ranging from SMEs to Fortune 500 companies across Asia Pacific, North America and Europe.

personal approach

Our services are tailored to meet your needs – from planning and strategy to customer insights and commercial intelligence. Since we act as an extension to your team, we add value by understanding your unique needs and tailoring cost effective and practical solutions to help you achieve your objectives.

What we do are about believe

At Capitalis, we firmly believe that if you know more you achieve more. This philosophy underpins everything we do, from client research to our own personal and professional development. Our core services comprise:

Planning and strategy
Customer insights (qualitative and quantitative research)
Market and competitive intelligence
Business and customer analytics
Marketing and sales implementation

We’re known for being helpful, honest and constructive – not ethereal – and we act as an extension to your team. Our focus is on increasing your market share, improving your revenue and helping you compete effectively in the most cost-effective manner. Our team’s breadth of research and commercial experience, coupled with an understanding of our clients’ unique needs, means we’re able to compose research solutions that are practical and effective. It’s a flexible way of working that ensures we deliver insights, market intelligence and strategic recommendations that are better for our clients’ business decisions and research budgets.

our core services

what we offer

Planning and strategy

Our insights help underpin your strategies to ensure planning is data driven. We work with our clients to build their strategies from market entry, to brand development, through to alliance and channel planning.

Customer insights

Qualitative and quantitative research: Research to better understand your customers, including purchase drivers and buyer behaviour, customer segmentation and brand advocacy.

Market and competitive intelligence

We help determine market opportunity and the level of threat from competitive forces faced in your target market as well assessing your key strengths and opportunities versus key competitors.

Business and customer analytics

We apply our analytical skills and research insights to your customer or partner ecosystems to determine where to prioritise resources for greatest impact.

Marketing and sales implementation

Our team supports yours to land, test and evolve plans to ensure they are optimised. Our services range from call script creation, to social media tracking and evaluation, through to channel recruitment.

our core services

know more to achieve more

Business growth in ever-changing industry conditions requires relevant and up-to-date market knowledge to guide strategy and to leverage the best outcomes.

An evidence-based approach to B2B marketing is critical for good decision making and reducing uncertainty. That’s why marketers who know more about their market industry and the opportunities available to them will achieve more.

We’re experts at strategic marketing research.

Our proven track record of strategic marketing advice and implementation support has delivered successful outcomes for companies ranging from SMEs to Fortune 500 companies across Asia Pacific, North America and Europe.